Work
Products I've worked on
Projects and product roles in animal health, telecom, SaaS, e-commerce and startups. Client names are left out for confidentiality.
Consulting projects
Product management
Product management for a subscription e-commerce
Roadmap, OKRs and day-to-day product leadership for a Swedish subscription brand, scaling its e-commerce platform to new brands and markets.
Swedish lifestyle company, via Bornfight · 2022
Product management
From idea to pitch deck for a marketplace startup
Requirements, business case and pitch deck for a US startup building a service marketplace for new businesses.
US startup · 2021
Product roles
Inside the product team
Since 2023 I work full-time through Lavastro, embedded in client teams. Before that, I led products in-house at Determ, Bornfight and Hrvatski Telekom, with freelance projects alongside.
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Sept 2025 – today Through Lavastro
US animal health company
Digital product owner
A Fortune 500 company's unified data platform on Databricks, processing in-clinic and reference-lab test results for animals between the source systems and the portals that serve them.
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2024 Through Lavastro
Opensignal
Product manager
Telecom analytics software, for a London-based company measuring mobile network experience worldwide.
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Jul 2022 – Jul 2023
Determ
Product manager
A B2B media-monitoring SaaS with more than 3,000 users worldwide: user interviews, data and competitor analysis, product strategy and vision, and a Scrum team of seven.
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Jan – Jun 2022
Bornfight
Senior product owner
A Swedish subscription e-commerce site built with React and Node.js: steered its development, scaled it to more brands and ran a Scrum team of nine.
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2015 – 2022
Hrvatski Telekom
Product owner and project manager
B2B digital sales, the ICT services portfolio and big-data projects, including an EU research project with Fraunhofer.
Have a product that needs direction?
Tell me about your product and where it's stuck. I'll reply within one business day with how I can help.